The Direct Marketing Laws
£45 +VAT per person
This online course provides learners with a guide to the laws on direct marketing, with a particular focus on The Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR).
Not all companies have heard of PECR, but if you use the phone or any electronic methods to contact people (SMS, email, direct messages via social media), then you are bound by these rules.
If the Information Commissioner's Office (ICO) were to come knocking about a possible breach, the question that comes up every time is: "Please provide copies of any policies, procedures or training materials used to inform staff about PECR."
As a solicitor that specialises in regulatory law, I have vast experience in advising companies on data protection and direct marketing matters and have defended many cases before the ICO.
Such experience means I am able to draw upon real life cases throughout this training, putting the laws and guidance into perspective for learners.
-
What will I learn?What the term ‘direct marketing’ covers Telemarketing rules Electronic marketing rules Consent and how long it lasts Due diligence Cookies Breach of PECR Directors’ liability CAP code Consumer protection How to plan your direct marketing
-
How will I learn?This course is delivered online and is accessed on a per learner basis. It typically takes one hour to complete, but you can work at your own pace with no time restrictions. The course is split into five sections, each in presentation format with audio, and there is a multiple choice test at the end of each section. You will have three attempts to pass each test, which require you to get all but one question correct to continue to the next section. I want this course to be easily accessible for all participants, so if you have particular access needs (for example, visual impairment, dyslexia, deafness etc.) please contact me so we can work together to achieve as positive an experience as we can for you.
-
What do I get when I complete this course?You will receive a Certificate of Competence to demonstrate that you have successfully completed the course.
-
How much does this course cost and how do I purchase?This course costs £75 +VAT per learner and can be purchased via this page. If you are purchasing for multiple people, please add the name and email address of each learner in the box provided during checkout. Once you have completed payment, we will set up your learner account(s) and send the details you need to access the course to the email addresses provided within 24 hours.
-
What happens if I want to enrol a group of learners?If you wish to enrol a group of 10 or more learners, please contact me to arrange course set up and payment via invoice.
-
Can you do in-person training?Yes. If you would like me to deliver this course to your staff in-person and on-site, please contact me to discuss.
-
How often do I need to complete this training?The initial training is a thorough guide, but to remain up to date with any changing rules and regulations, I recommend a refresher course every 12 months.
