What the term ‘direct marketing’ covers Telemarketing rules Electronic marketing rules Consent and how long it lasts Due diligence Cookies Breach of PECR Directors’ liability CAP code Consumer protection How to plan your direct marketing

This course is delivered online and is accessed on a per learner basis. It typically takes one hour to complete, but you can work at your own pace with no time restrictions. The course is split into five sections, each in presentation format with audio, and there is a multiple choice test at the end of each section. You will have three attempts to pass each test, which require you to get all but one question correct to continue to the next section. I want this course to be easily accessible for all participants, so if you have particular access needs (for example, visual impairment, dyslexia, deafness etc.) please contact me so we can work together to achieve as positive an experience as we can for you.

You will receive a Certificate of Competence to demonstrate that you have successfully completed the course.

This course costs £75 +VAT per learner and can be purchased via this page. If you are purchasing for multiple people, please add the name and email address of each learner in the box provided during checkout. Once you have completed payment, we will set up your learner account(s) and send the details you need to access the course to the email addresses provided within 24 hours.

If you wish to enrol a group of 10 or more learners, please contact me to arrange course set up and payment via invoice.

Yes. If you would like me to deliver this course to your staff in-person and on-site, please contact me to discuss.

The initial training is a thorough guide, but to remain up to date with any changing rules and regulations, I recommend a refresher course every 12 months.