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Direct Marketing Laws

Direct marketing is so important to many businesses, often as their main route to market. However, there are laws that govern what you can and can’t do. The main one being PECR 2003.

I advise a lot of companies on how they can direct market, often after they have received poor advice from ‘GDPR experts’. I’ve seen sales drop off and staff lose their jobs because the company was wrongly told they couldn’t carry on with their marketing under the GDPR.

You can do telephone sales, you can send text messages, you can email people and you can send out postal marketing. You just need to do it in a lawful way.

The direct marketing laws are there to guide what you do, not stop it. You could be losing significant revenue streams if you don’t understand what the laws allow.

 

If you need any advice or training on what your business can legally do with direct marketing, you should get in touch.

Hotline Consultant
  • What will I learn?
    What the term ‘direct marketing’ covers Telemarketing rules Electronic marketing rules Consent and how long it lasts Due diligence Cookies Breach of PECR Directors’ liability CAP code Consumer protection How to plan your direct marketing
  • How will I learn?
    This course is delivered online and is accessed on a per learner basis. It typically takes one hour to complete, but you can work at your own pace with no time restrictions. The course is split into five sections, each in presentation format with audio, and there is a multiple choice test at the end of each section. You will have three attempts to pass each test, which require you to get all but one question correct to continue to the next section. I want this course to be easily accessible for all participants, so if you have particular access needs (for example, visual impairment, dyslexia, deafness etc.) please contact me so we can work together to achieve as positive an experience as we can for you.
  • What do I get when I complete this course?
    You will receive a Certificate of Competence to demonstrate that you have successfully completed the course.
  • How much does this course cost and how do I purchase?
    This course costs £55 +VAT per learner and can be purchased via this page. If you are purchasing for multiple people, please add the name and email address of each learner in the box provided during checkout. Once you have completed payment, we will set up your learner account(s) and send the details you need to access the course to the email addresses provided within 24 hours.
  • What happens if I want to enrol a group of learners?
    If you wish to enrol a group of 10 or more learners, please contact me to arrange course set up and payment via invoice.
  • Can you do in-person training?
    Yes. If you would like me to deliver this course to your staff in-person and on-site, please contact me to discuss.
  • How often do I need to complete this training?
    The initial training is a thorough guide, but to remain up to date with any changing rules and regulations, I recommend a refresher course every 12 months.

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